Q: What inspired you to create a line of stationery?
A: I love stationery! Although starting a stationery company wasn’t planned, it has certainly become a passion and part of me. The tradition of writing and sending a handwritten note has always been a part of my life. I still have letters from my grandmother, my parents, sister, my friends, and my boyfriend (now husband).These are special little reminders of moments in time, and I am thrilled to be able to provide the canvas for someone to create a memory.
Q: How do your greeting cards move from kernel of an idea to finished paper product? What is your process?
A: My background in Anthropology gives me the desire to really connect to someone with a memory or feeling a card will give them. This is what gives me pleasure in designing. There is no rhyme or reason to my madness!
Q: Please tell us about a memorable piece of snail mail you’ve sent or received.
A: One memorable piece of mail was a handmade card that a friend sent when our cat Mr. Thomas died. My friend had taken the time to dig into her daughters construction paper and created a card with Mr. T on it, and let us know that she was thinking of us. I loved it. The kids loved it. We loved it. I still have it… such an amazing piece of awesomeness.
Q: You are committed to social goodness. What made you decide to donate 15% of each sale to the Canadian Cancer Society?
A: I love to give back, and cancer is affecting too many of our lives. Sadly, It is something that a lot of us have had to deal with. So, I donate to the Canadian Cancer Society because I want to help them achieve their goals and raise awareness. (Although my contribution is small, I hope it helps!) Cancer sucks.
Q: In addition to designing paper goods and stationery, you also spend your time on a variety of design projects. Any projects that have really stood out to you? Are there any dream collaborations you have in mind?
A: I love love love working with others. Nothing makes me happier than a happy client. I really loved working with Fluf (fluf.ca) on lunch bag designs, and designing cards for Winners for the Quebec market. Très amusant!