Q: Please tell us a bit about your lettering journey.
A: Love Lettering began in early 2014 when I decided to leave my full time job and try to make a creative living because I wanted to spend as much time as possible with my daughter Melody who was 2.5 at that time. Having graduated from OCADU in illustration, what I knew was that I loved illustrating letters the most. Not only were they beautiful, they were functional AND there was an infinite varieties of type. I had to think long and hard about who would need my service and it was very obvious that there was a great possibility in the wedding and event industry, and the restaurant/hospitality industry. Along with using my hand lettering as a service for hire, I also use it as inspiration to create products that make lettering a bit easier, or stationery that I sell in handmade markets.
Q: What are some tips you’d give someone just starting out?
A: I think that it is so very important to not be afraid to talk to people, join creative groups, reach out for advice. Also have a clear vision of what it is you want to achieve and your path to get there, not saying you cannot stray off that path, but having a direction is super important. It keeps you from wandering aimlessly. Also, TRY TRY TRY to be as creative as possible, with Instagram and the internet, it may seem really easy to just copy or make something similar to others, but that will not set you apart, you will only stand out by being different. People always ask me if I mind copy cats but I don’t, because truthfully I am trying to create the next idea already. You have to start, and you have to have a plan and you have to work your butt off….I mean like 10-16 hours a day sometimes…..owning your own business is not for the faint of heart….and if you have kids…its 3x harder!
Q: Your book, Extraordinary Hand Lettering will be hitting shops in November (and is available for pre-order on Amazon now). What was it like pulling together all of your ideas to develop content for the book?
A: I am so excited to share this labour of love with the world. To be really honest, the ideas in the book have been with me for so long…..they are just a fraction of the ideas that I carry within my mind at all times, because I didn’t have a creative job previously, I just banked all my ideas and I think I will spend the rest of my life trying to show the world what is possible with lettering beyond paper. Extraordinary Hand Lettering is about the transformation of old and new things into something more, more beautiful, more personal, more functional with the art of hand lettering. I talk about the tools I use, typefaces, composition and I hope that it will inspire the reader to live a lifestyle where lettering and hand writing will be prominent again.
Q: You often create signage for weddings and special occasions. Are there any projects that standout to you that you loved working on?
A: There are so many! I love working with creative brides and planners, they bring me ideas that I may not have ever thought of before and I love that it pushes me to grow creatively. I find my best work comes when the clients let me do whatever I want, when this happens, I usually go a bit nuts and wonderful things happen. I recently did a luxury proposal mirror, and I really loved it because the word were so meaningful and the moment was spectacular.
Q: In addition to your custom work and collaborations, you have your own gorgeous and fun line of photo prop Posecards – what led you to create these?
A: YES!! I love my Posecards! My lettering takes up 75 % of my time everyday but I hope for 2018 I can dedicate more time for my side hustle Posecards, which are a cross over between a greeting card, and a photo prop. These stylized photo props are my lettering and illustrations and are created for SELFIES, not necessarily photo booths, but they work in there too! These days we all have camera phones, so we can essentially use a photo prop anytime! I create them according to big and small occasions such as the “First day of JK” to big birthdays like the “Still Nerdy at 30” They can be the replacement of a gift tag or card and they decorate any gift or gift bag.
Q: Any dream projects or collaborations?
A: I do have some dream projects in the pipes that I want to fulfill but I have to get all my ducks in a row before I even approach my ideas. My goal is to always take my lettering to the next level, maybe I will create sculptures, perhaps I will take up animation to create lettering stories…..perhaps I will have a gallery show…..but no matter what from now until who knows, I will be lettering. Getting my lettering into the mainstream market is always exciting, I have had the pleasure of working with some amazing companies like Creative Bag creating lettered wrapping paper, to other independent companies for clothing and textiles. Reveal more soon!
Q: What are you working on currently?
A: AHHH currently I am anxiously waiting to launch Extraordinary Hand Lettering, after that I will be feverishly making stock for my favourite show of the year, The One of a Kind Show that starts Nov 23 – Dec 3, after that wraps up I will wind down until 2018 when it all happens again! And I look forward to it!