Q&A with Jeannette of The Beautiful Project

1. What is the one stationery item you couldn’t live without?
I’m really into little notebooks at the moment. I picked up a couple at Muji on a recent trip, and they’re so perfect for jotting down thoughts, ideas and little funny doodles.

2.Who are some of your favourite Canadian designers/artists?
I’m so lucky to be friends with super creative folks and I’ve been lucky to meet so many inspiring artisans at local craft fairs, like Vancouverites & pals Val from Cabin & Cub who does such wonderful laser cut wooden jewelry and accessories, and Heather Dahl who makes amazing ceramics and paintings. Also Instagram has introduced me to a whole bunch of talented Canucks, like illustrator Marisa Seguin.

3.What do you do when you hit a creative roadblock?
Whine a lot and then go wash some dishes! But just getting down to the task at hand and just working through it might just do the trick. If not, I always find wandering galleries or museums very inspiring.

4. Name five spots you love to go in your city.
The new separated bike routes throughout our city are amazing to ride.
My neighbourhood is unofficially called Yeast Van because of all the new local breweries, so it’s fun to go on a walking tour with friends and taste some tasty beers.
Jericho Beach is great for beach walks and the views help to give me a new perspective on the city.
Hiking on Bowen Island is just a short ferry ride away from Vancouver, but it’s a great place to clear the mind, smell the forest (which is probably my favourite scent) and get into nature.
The farmer’s market – there are a few close by on different days and I love buying fresh and local from the farmers and seeing what’s new and in season.

5. Fill in the blank: Snail mail is…
Instant happiness! Getting a card in the mail is always a nice surprise.

6. What does your creative space look like? 
We turned the master bedroom in our 2 bedroom condo into the office. It’s a nice big space with white walls, windows with a tree-top view and lots of natural light. I share the office with my husband as we also run our web design business out of the office as well. It’s kind of a mess at the moment as we’re trying to organize the space so it has a better set up for all of my cards that seem to be taking over!


The Beautiful Project offers up whimsical, original illustrated greeting cards and paper goods. The designs are colourful and fun, often with a cutting wit. New cards and creations debut every few months, many featuring cute animals wearing sly grins and spouting oddball sentiments. Jeannette Ordas, who wears all the hats in this endeavour, has a fondness for the clever and the goofy in equal measure.